Prospecting With Postcards
ticket for you.
With the postcards all there is to do is gain some name recognition like top of mind awareness. Coming up with quirky catch phrases, slick picture or just a photo of something that expresses what you or your company is all about will make an image in the clients mind.
Once you begin to move beyond basic background information, you begin to realize that there’s more to Post Card than you may have first thought.
A good thing to do is to gather your prospect contact info and mail out one card each week for four weeks. Timeing the mailing so they’ll receive them midweek. Mondays and Fridays are bad since folks are getting over the weekend or looking forward to it. During the fifth week it is good to make a phone call to follow up and ask for an appointment to see if there’s a fit for both of you.
The trick here is to first prequalify the prospects as best you can. You’ll do more qualifying when you follow up. Next, keep the mailing small for this type of campaign. Doing these in groups of twenty to twenty-five. Anymore than that can be overwhelming for follow up calls. Announcements and such can be larger, wide net mailings. For this type of campaign it’s important to remember that if you don’t follow up you’re potentially wasting your time and money.
This technique will work well for you if you work it. Even in todays high tech e-mail world the touch of a personal note is well received. It’s good to ask though if you can add them to your contact list for e-mailed news releases and little “infos” to send out periodically like links to articles, useful sites I find etc. just to stay in touch.
It never hurts to be well-informed with the latest on Post Card. Compare what you’ve learned here to future articles so that you can stay alert to changes in the area of Post Card.
About the Author
By Anders Eriksson, feel free to visit this new site for my swedish customers: Billigt Webbhotell – from SEK 10:- per month!
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